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GR9:
Strategic Communication in Total Rewards
- Make Sure Employees Get
It
Overview
· Learn
the rationale for strategically planning a communication campaign
· Discuss
the characteristics of effective communication
· Obtain
an understanding of the eight steps of the communication process
· Identify
the appropriate communication channel to deliver your message
· Cover
specific total rewards communications considerations and special situations
· Find
out how to effectively and efficiently manage your communication campaign
This
course provides an introduction to strategic communication, focusing on
total rewards communication. It begins by establishing the purpose and
value of strategic communication along with discussing how behaviors can be
influenced by communications. In addition, an eight-step process is
detailed providing guidance for creating an effective and efficient
communication campaign. Case studies provide participants an opportunity to
apply the eight-step process. Furthermore, specific communications related
to each of the total rewards elements are highlighted, as are suggestions
for communicating special situations, such as a merger or acquisition. On
the fourth morning, an optional certification exam is administered covering
the content of this course.
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Who Should Attend
Course GR9 is designed for those experienced in the employee
compensation and benefits fields or for those who would like to broaden
their total rewards perspective. Participants who have mastered the
concepts in WorldatWork Courses GR1, GR4 and GR5 would benefit most, as the
course is highly participative and discussion-oriented. This course is
strategic in nature and is designed for participants who need to focus
primarily on the design and direction of communication.
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What You Will Learn
Communication
Strategy and Total Rewards
Total rewards concepts and components
Value and purpose of strategic total rewards communication
Effective communication
Managements role in communication
Communication
Fundamentals
Fundamentals of communication
Characteristics of effective communication
The strategic communication process
The
Strategic Communication Process: Steps 1- 4
Step 1- Analyze the situation
Step 2 - Define the objectives
Step 3 - Conduct audience research
Step 4 - Determine key messages
Case study
The
Strategic Communication Process: Steps 5- 6
Step 5 - Select the communication channel
- Face-to-face
- Paper-based
- Technology-based
Step 6 - Develop the communications campaign
The
Strategic Communication Process: Steps 7- 8
Step 7 - Implementation
Step 8 - Evaluation
Case study
Managing the communication campaign
Total
Rewards Communication and Special Situations
Total rewards communication
- Compensation
- Benefits
- Work-life
- Performance and recognition
- Development and career opportunities
Total rewards statements
Special situations
Working effectively with external vendors and internal
communication departments
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Credits
GRP: Required;
Certificate in Global Remuneration: Required Recertification: 2 course, .5
Exam
CEUs: 1.5 Course, .3 Exam; CBP Equivalency: T4
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